sign up units
In the Strategic Design team, we are responsible for all client launches that Attentive signs. We have numerous sign up unit types and simultaneously collect SMS and email subscribers.
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process
As a designer at Attentive, I’ve designed and launched millions of sign-up units for hundreds of e-commerce brands looking to grow their email and SMS marketing lists. These designs have garnered thousands to millions of impressions across websites, social accounts, and email, resulting in valued subscribers for our clients.
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the sign-up unit
In my day-to-day, I have built highly custom sign-up units for thousands of e-commerce brands [ESPN, Coach, Forever 21, Nespresso, Samsung, Taco Bell, Tiffany & Co, Uniqlo, Dior, etc] These designs have amassed millions of impressions across web and social - prompting revenue gained for our many clients.
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the build
For our highly valued clients - we begin by creating the bespoke sign-up units in our design system in Figma - following the clients unique branded voice and identity. Following client approval, we build these sign-up units in our client-facing builder - often utilizing high level CSS and HTML to achieve the unique and high quality design assets our client's specify.
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results
After the intial build, we continue building a long-lasting relationship with our clients - delivering the exact design direction they seek. All our sign-up units prioritize screen reader accessibility and strictly adhere to compliance best practices. We follow this practice for each client we have worked with - with my current client list spanning to more than 3,000 successfully fulfilled design requests.
international
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process
As the leader and sole senior designer for Attentive's international branches - I have amassed experience spreading my design skills across the needs of our U.S client base, in addition to our clients located across the globe [UK, Canada, Australia, Ireland, Portugal, France, Netherlands, Brazil, Poland, Denmark, Spain etc]
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the sign-up unit
With a similar process to our U.S sign-up unit creation, we begin my creating a native sign-up unit, following the exact identity of our clients core brand. In addition to mimicking their core brand identity, we also have a responsibility to adhere to the strict legal guidelines required by the region. This includes a heavy research process, ensuring we are following all appropriate legal requirements. As the lead on this initiative, I have to ensure each design adheres to the unique needs of each region.
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the build
As the lead designer, I have trained a small team of visual designer I and team leads to design sign-up units for our international client base - ensuring that we are equipped we the talent needed to continue growing and scaling our international presence. Since then, we successfully launched in 15 countries, continuing to grow at an exponential scale.
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results
The final step in successfully launching an international client requires client approval with our sign-up unit designs. Once this has been approved - we are able to build out the initial set of units in our proprietary builder, ensuring that we once again following the strict legal guidelines required. Through this process, I have successfully launched units for Charlotte Tilbury UK, Inkbox UK, GUESS Canada, Lululemon Canada, The Adventure Challenge AU, Cariuma France, amongst many more.